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The Creative Wedding Flowers Guide

A montsalvat styled shoot with flowers in front of a stained glass window.

The Creative Wedding Flowers Guide

I recently had the pleasure of catching up with Olivia Grace from Florere Botanics, for a creative, practical and informative Wedding Flowers Q & A session.

She kindly answered some burning questions couples usually ask when searching for the perfect florist for their big day.

In the Creative Wedding Flowers Guide below, you'll find the answers to these questions. I hope they come in handy with your wedding flowers research.

If you're looking for some visual inspo, check out the styled shoot Olivia and I recently collaborated on here.

Tell me a bit about you (Olivia) and the story behind Florere Botanics

I started working for a florist in Eltham in 2017, running the store and helping with some behind the scenes for weddings. A few years later I started an arts course, being unsure of what I wanted to do with my life, but knowing it would be something creative, I took a general approach.

During the pandemic, the florist I was working for didn’t make it through, and I unfortunately lost my job. It wasn’t until then that I realised just how much I loved working with flowers, and it was something that I couldn’t live without.

I then decided to open my own florist shop in Eltham and see where it would take me. It has been one of the best decisions I ever made. I’ve learnt so much and met so many other amazing, creatively talented people.

How do you keep every arrangement so unique for each wedding?

We always try to encapsulate the couple and their style in the flowers. Every couple is different, and they all have a different dynamic.

We use predominantly locally grown and seasonal flowers. This ensures that during the year all arrangements are kept unique depending on what is seasonally available.

Our style is ever evolving as we grow as people, and we are always learning something new from other creatives in the industry.

We always keep our mind open to new ideas and ways to create beauty in our clients desired space.

What are some creative ideas for flowers at a ceremony and flowers at reception?

We love playing around with fruits and vegetables in your arrangements and even including some moss. These add different textures to your flowers and create a fun and intriguing element for your guests.

We always love hanging arrangements and putting flowers in traditionally unconventional places. Drawing your guests to focus on other details of your ceremony and reception venue to see the full beauty of your day.

We recommend you stepping out of your comfort zone and not being afraid to have something a little bit different on your day.

Why is it important to use "Eco-friendly" & locally grown flowers?

A lot of flowers are grown overseas, and then they get shipped over in planes with huge refrigeration units. These have a massive carbon footprint which only adds to our current climate crisis.

Once the flowers arrive at our border, they are dipped into chemicals to undergo a process known as devitalisation. The chemicals are harmful to our health and pollute our waterways.

Floristry relies almost exclusively on the environment, so it’s important for us to put the environment first.

What advice do you have for couples who are looking for the perfect florist for them?

Choosing a florist can be a difficult process. Browse the florist’s social media, websites and any other types of portfolios to see if their aesthetic and style matches yours.

Have a chat with your florist to see if this is someone you can easily communicate with. Feeling comfortable with your florist is so important when it comes to your big day.

Being able to easily describe what you’re looking for, and have someone understand what that is, will be the difference between choosing a florist that is the right or wrong fit for your day.

Any tips you can give couples when they are making flower selections for their wedding?

Let your florist know the overall vibe you are hoping to achieve, including colours and textures. Choose a colour palette based on the venue and the energy you want the flowers to bring. If you are looking for a fun and playful atmosphere; choosing bright colours is the way to go. Similarly, if you are having a traditional wedding; a white and neutral palette would reflect that. Flowers bring life and energy into a space, creating the desired atmosphere for you and your guests.

Flower availability also fluctuates depending on the weather, so it's important to take that into consideration when choosing your favourites. Just as important is to let your florist know which flowers you'd like to exclude (if you have any in particular).

Keep an open mind to your florist's recommendations, and let them do the rest.

How far in advance should couples consider booking their favourite florist?

We always recommend that couples enquire with their favourite florist at least a year in advance. There is a lot of behind the scenes work that goes into creating the perfect florals for a couple. Giving your florist plenty of time to organise all of this ensures a successful outcome for your day.

Florists can receive enquiries as early as two years in advance, so the earlier you enquire, the higher the chances of securing your favourite florist for your date.

What does the process look like when a couple engages you for their wedding florals?

Our couples enquire with us through an online form on our website to check our availability. If the date for their wedding is available, we send them our wedding guide as well as a questionnaire.

We then organise a time to have a chat and further discuss what they would like for their day. Once we know the overall vibe they would like the flowers to bring, the brief and quote is sent.

To secure their booking with us we require a signed contract and a 30% deposit.

We regularly check in with our couples leading up to their wedding day and give them updates on how we are progressing as well.

Everything is changeable within 2 weeks from the date of their wedding, so if there are any second thoughts, we are more than happy to accommodate.

What part of your job do you enjoy the most and why?

My favourite part of my job is receiving the photo gallery from the photographer and looking back at how happy everyone is.

Florists work behind the scenes on the day of the wedding, so we never get to see people enjoying our creations.

It’s such a special and rewarding feeling to see a couple I have gotten to know, enjoying the florals that I put so much time and thought into.

Seeing people interact with my creations and knowing that they will have forever lasting memories, is one of my main motivators.

Have you got any other burning questions on the topic of wedding flowers?

Get in touch with Olivia. She'll be happy to answer them for you.

Florere Botanics

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